Integrate the major objections in your presentation. This idea seems logical, but some presenters lose focus of this when presenting. Remember -- it's about your audience. Acknowledge your competition's strong feature.. and high light yours. Example, a local car dealer in a recent presentation, acknowledges that their competitor has an amazing showroom floor. He goes on to say it is a work of art. He then describes his showroom and the strategy they practice -- low overhead equals lower cost for car buyers. Bringing up third party testimonials. Try this --- Susie Customer objected to our price originally, but after investigating our commitment to quality and quick turnaround, she is now our largest customer.