Focus on Benefits

In previous posts, we've discussed leaders marketing themselves and/or their company. Why? Because if you don't market YOU, Inc, you'll get left behind. That's why I suggest you listen to this marketing podcast. Podcaster Alan Stewart is targeting business owners and discussed writing adcopy in the piece, trust me though, I believe everyone can benefit from the marketing ideas discussed -- stress how clients will benefit from your service or skills, not just the features or skills you are offering. People want to know how you will help them gain an advantage. Listen to Stewart's F.A.B.L.E for marketing.