16 Rules for Survival

Bob Parsons, CEO & Found GoDaddy.com offers 16 ideas on business survival.

I started a successful business division for a company called LeaseAmerica. During the four years I was involved with this business, it grew to 84 employees and wrote over $150 million dollars in small office equipment leases. Its success helped redefine how business in that industry is now conducted.

Not long after I started the division for LeaseAmerica, I started a software company in the basement of my house. I started it with the little bit of money I had, and named it Parsons Technology. I owned this business for 10 years, grew it to about 1,000 employees and just shy of $100 million a year in sales. Eventually, we sold Parsons Technology to a company named Intuit. Because my then-wife and I were the only investors, and the company had no debt, we received the entire purchase price.

Shortly after selling Parsons Technology, my wife and I decided to go our separate ways and did the customary "divide everything by two." I then moved to Arizona and retired for a year. This was a requirement of my deal with Intuit.Retirement was not for me.

Retirement wasn't for me, so after the mandatory year passed, and using the money I had from the sale of Parsons Technology, I started a new business. This business eventually became The Go Daddy Group. I started this business from scratch, did it without acquisitions, and developed our own products.

In the process, I came spooky close to losing everything I had, and actually made the decision to "lose it all" rather than close Go Daddy. Today, Go Daddy is the world leader in new domain name registrations, and has been cash flow positive since October 2001 (not bad for a dot com). As of this writing, I continue to be the only investor in Go Daddy.

Throughout all of these life events, I came to accumulate a number of rules that I look to in various situations. Some of them I learned the hard way. Others I learned from the study of history. I know they work because I have applied them in both my business and personal life.And one more thing.I've read many times that original ideas are rare indeed. This is particularly true when it comes to the rules herein. I can't imagine that any of my rules represent new ideas.

My contribution is that I've assembled these ideas, put them to work in my life, and can attest — that more often than not — they hold true.While I put my 16 rules together in response to a business question, I've been told by others that they can be applied to almost any pursuit.

Here are the 16 rules I try to live by:

1. Get and stay out of your comfort zone. I believe that not much happens of any significance when we're in our comfort zone. I hear people say, "But I'm concerned about security." My response to that is simple: "Security is for cadavers."

2. Never give up. Almost nothing works the first time it's attempted. Just because what you're doing does not seem to be working, doesn't mean it won't work. It just means that it might not work the way you're doing it. If it was easy, everyone would be doing it, and you wouldn't have an opportunity.

3. When you're ready to quit, you're closer than you think. There's an old Chinese saying that I just love, and I believe it is so true. It goes like this: "The temptation to quit will be greatest just before you are about to succeed."

4. With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be. Very seldom will the worst consequence be anywhere near as bad as a cloud of "undefined consequences." My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, "Well, Robert, if it doesn't work, they can't eat you."

5. Focus on what you want to have happen. Remember that old saying, "As you think, so shall you be."

6. Take things a day at a time. No matter how difficult your situation is, you can get through it if you don't look too far into the future, and focus on the present moment. You can get through anything one day at a time.

7. Always be moving forward. Never stop investing. Never stop improving. Never stop doing something new. The moment you stop improving your organization, it starts to die. Make it your goal to be better each and every day, in some small way. Remember the Japanese concept of Kaizen. Small daily improvements eventually result in huge advantages.

8. Be quick to decide. Remember what the Union Civil War general, Tecumseh Sherman said: "A good plan violently executed today is far and away better than a perfect plan tomorrow."

9. Measure everything of significance. I swear this is true. Anything that is measured and watched, improves.

10. Anything that is not managed will deteriorate. If you want to uncover problems you don't know about, take a few moments and look closely at the areas you haven't examined for a while. I guarantee you problems will be there.

11. Pay attention to your competitors, but pay more attention to what you're doing. When you look at your competitors, remember that everything looks perfect at a distance. Even the planet Earth, if you get far enough into space, looks like a peaceful place.

12. Never let anybody push you around. In our society, with our laws and even playing field, you have just as much right to what you're doing as anyone else, provided that what you're doing is legal.

13. Never expect life to be fair. Life isn't fair. You make your own breaks. You'll be doing good if the only meaning fair has to you, is something that you pay when you get on a bus (i.e., fare).

14. Solve your own problems. You'll find that by coming up with your own solutions, you'll develop a competitive edge. Masura Ibuka, the co-founder of SONY, said it best: "You never succeed in technology, business, or anything by following the others." There's also an old Asian saying that I remind myself of frequently. It goes like this: "A wise man keeps his own counsel."

15. Don't take yourself too seriously. Lighten up. Often, at least half of what we accomplish is due to luck. None of us are in control as much as we like to think we are.

16. There's always a reason to smile. Find it. After all, you're really lucky just to be alive. Life is short. More and more, I agree with my little brother. He always reminds me: "We're not here for a long time; we're here for a good time."

The above article is included with the permission of Bob Parsons (http://www.bobparsons.com) and is Copyright 2005 by Bob Parsons. All rights reserved."