Why Search Engine Marketing is Necessary

When it comes to SEO strategies, many of us are behind the curve. Woz.com offers a loaded document to readers. One key strategy is the use of keywords. We've all heard this tip before but how many much effort do we put into it. It's no accident why some sites are ranking higher in search. Woz.com writes:

"Keywords are fundamental to the search process. They are the building blocks of language and of search. In fact, the entire science of information retrieval (including web-based search engines like Google) is based on keywords. As the engines crawl and index the contents of pages around the web, they keep track of those pages in keyword-based indexes rather than storing 25 billion web pages all in one database." Read the full document here.

After reading the document, I gained a better of SEO and strategies to promote my business. Search Engine Marketing is necessary because it is important for me to get my listings on the 1st page of search results.