Martin Kupp, a professor at the European School of Management and Technology, believes Lady Gaga has tapped into the power of social media. Kupp says Lady Gaga understands the old traditional ways of marketing are not enough.
Lady Gaga uses social media to interact, connect and bond with her "little monsters" (Lady Gaga tagged her fans with this name). Read the article here - Lady Gaga News - Yahoo! Music
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