Must-Try Marketing Maneuvers - Forbes.com lists low-cost tips to help you market your product or service.
Here are a few of my favorite points with my own commentary:
1. Stick to a Shtick
Focus.Focus.Focus. Years back when I launched my first venture, I started out with the focus to build one brand, but eventually my focus branched out. I went from a premium, high quality boutique strategy to a low coast, "everyone is in my target market strategy." It didn't work.
2. Turn customer into stars.
When I experience a great product or service, I like to tell folks about it. When FedEx Office helps me to present star quality material, I tell my entire network about FedEx Office.
3. Work the press
We have to help others see the value in what we offer.
To read the entire list, see marketing.