Thursday, July 29, 2010

Value and the Member

In the competitive landscape today, it's important to know what value your member organization is delivering. As my mentor says, if you don't know what value you are delivering, how can you relay this to the member.

I read a great post on the topic at the Membership Marketing Blog. Check out the discussion.

The Growing Concern over Membership Value: "“Are we delivering the value members want?” It is a common question that I hear from clients these days. Value seems to be the top issue on ..."

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