Does good service build trust? For me the answer is yes. I do business with and trust organizations that offer good service. I've tried saving a few dollars by doing business with a company with questionable customer service principles. In the long run -- it cost me more. Customer service excellence should be on every organization's long term strategy list. By providing great customer service, you are adding value to your business.
See what blogger James Chartrand at SmallFuel Marketing writes on the subject... service, value and building trust in your business...
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