Thursday, November 1, 2007

How to Earn Trust latest newsletter contained this great article on earning trust. Whatever line of work we are in, trust is a key element. The article says...

How to earn trust (before you can prove it)

We work with those we trust to solve our problems. It's this simple.
Your promise to deliver a result (to get more, to save more, to look good, to feel good, to eliminate pain, or to be loved) is purchased only when your prospects and customers trust you to deliver.

For current customers, developing and confirming a level of trust can be established partially through history (how your solution to their need has performed before). But with those who don't yet have a relationship with you, trust is developed as you show an interest in their situations and needs.

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