1. Stories Get An Audience Listening
Audiences can associate themselves with stories.
2. Stories Are Entertaining
Let's face it. People have other things going on in their life. It is easy for them to lose focus during a presentation. Increase the odds of keeping everyone focused, use a good story.
3. Stories Provide A Change of Pace
Everyone needs a change of pace.
4. Stories Connect You and Audience
Your stories give your audience a glimpse you, not some "suit"or distanced leader.